W h a t i s a m e m e ?
If you have a facebook account or have ever been on facebook, then you have probably seen a meme.
Let's look at Wikipedia's definition of a meme:
A meme (
/ˈmiːm/, rhyming with “cream”1), a relatively newly coined term, identifies ideas or beliefs that are transmitted from one person or group of people to another. The concept comes from an analogy: as genes transmit biological information, memes can be said to transmit idea and belief information.
A meme acts as a unit for carrying cultural ideas symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate, mutate and respond to selective pressures.2
(format courtesy of John Wick's website Revogogy)
S o w h a t d o e s t h a t m e a n ?
(group dialogue)
Memes provide commentary on events that are going on in contemporary culture, politics, entertainment. And cats. Lots of cats. Like this guy:
They are often meant to be funny by making a joke, pun or by pointing out the irony of a situation. The tone of a meme itself can also be ironic.
They can also be serious and raise awareness of an issue/s that the creator thinks is/are important:
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The National Resource Defense Council built this meme as a call to action to raise awareness about the budget cuts Congress will be voting on soon. They transmitted it on their facebook wall, then included a link to a petition supporting educational funding in their facebook status.
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Whether you are making a funny meme or a serious meme, one thing is for sure:
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courtesy knowyourmeme.com
Boromir's right.
Memes are created with the intention of being shared and spread through the internet and therefore should have the following:
- A specific message intended for a specific audience
- Text that supports the image(s) and vice versa
It makes sense that most memes utilize the font style called "impact" - in order to make a meme that people will want to share online, you have to create one that has both visual and textual (written) impact.
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M E M E C R I T I Q U E
So keeping that all in mind, let's take a look at some examples of memes below and
determine are they a meh meme (not much impact) or a mad meme (lots of impact)?
Consider the following to make your determination:
1. What are you seeing in the meme?
- Consider colors, composition, scale, font style, etc.
2. What is the message?
- What does it mean?
- Who is the intended audience of this message?
- Does the message seem biased to you?
3. Is the meme "working"?
- Why or why not?
- Does it make you feel a certain way or create a certain response for you: happy, sad, hopeful, angry, laughing, disbelief, etc.
4. What would you have done differently if you were the designer?
- Would you use any of the elements of this meme in your own?
- Are you inspired to take any sort of reaction as a result of this piece?
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Example 1:
Example 2:
Example 3:
Example 4:
Now let's take a look at the meme Kristina designed as an example of the exericse you will be doing today and go through the same critique questions: